“Success in the Print on Demand Marketplace”
“Success in the Print on Demand Marketplace”
Print-on-Demand (POD) companies offer artists the possibility of online revenue streams with the ease of outsourced production, distribution, and customer service. Artists face a plethora of POD provider and product choices. Finding the right fit for one’s studio is essential to a positive online POD experience. This seminar offers a primer on entering the POD marketplace and charting a path toward online sales success.
Stephen Stookey wandered into the POD marketplace in June 2013 with a handful of images to list and plenty of curiosity. It took a bit of exploration to discover the right mix of product, pricing, and promotion for POD success. Working with POD sites like Fine Art America, Stephen discovered a pathway to a profitable POD presence. Additionally, his POD presence opened the door to image use in Hollywood productions, hotel and business installations, and private commissions. Stephen’s POD annual income supports his work & travel with global ministry organizations, funds family activities, and pays for equipment upgrades–all of which make his CPA (wife Beverly) very happy.