Volume Photography 101 - Sept 9

Mark will be Speaking Sept 9th

$100,000 in just a few months? HallMark Professional Portraits grossed that amount from Sept. 1st - Dec. 8th, 2018 with just one assistant and one part time packaging person, and YOU CAN TOO! The volume photography market is booming right now, and is being shot by photographers less talented than you! Learn Mark’s secrets for photographing early learning centers, preschools, parent’s day out programs, sport leagues and other volume gigs. Learn where the jobs are, and how to get them! If you hate selling yourself to a school or league, this program is for you. Learn how Mark gets those jobs without ever picking up the phone, or making a single sales call. Take the high end “Santa Experience” and automate it for schools! , complete with painter effect! This item alone is worth the cost of admission! You’ll learn the following: *Where to get the school names and contact information. *Get them to call YOU, then keep calling for Fall, Santa, Easter, Graduation images. *Order forms. How does $79 for 2,000 sound? *Create sets that go far beyond a simple background. Do something your competitor can’t do. *Get backgrounds for $50 or less. *Props….it’s all about the props. *Simple, simple, simple lighting. *Problem with an order? Find out Mark’s trick for having the parent call YOU instead of the school. *Proofs or Prepay? Find out what works, for which jobs. *Learn how to get Santa to come to the schools with you, at a far lower rate than he normally charges. *Why branding is so important, and how to do it cheaper than you ever imagined. *Miss an 8x10 at the lab and don’t want to wait 3-4 days (or meet a lab’s minimum order)? No problem. Learn how to print a quality print at home on a $75 printer, indistinguishable from a lab print. *Learn the dark side of RAID storage systems and why other, lesser expensive storage systems offer a more secure option.

Mark McCall operates a boutique studio in the Historical District in downtown Lubbock Texas specializing in wedding, portrait and commercial photography. Mark's lifelong love affair with photography began in 1974 at the tender age of 8 when he spotted a calendar at the grocery store checkout. After begging for the calendar, full of beautifully captured landscapes, mountains and rivers, the die was cast. Mark’s Grandmother noticed his interest in photography almost immediately. She presented him with a plastic, 35mm camera that she’d received for a minimum purchase of mail order makeup. Opening its doors in July 1996, McCall's was one of the first fully digitally integrated studios in Texas and continues to be a leader in capture, digital file handing, file preparation and enhancement. Mark holds all three degrees offered by the Professional Photographers of America as well as six Photographic Fellowships. Mark was the 2014 President of the Texas Professional Photographers Assoc. and continues to serve the Association as Chairman of the TPPA Print Competition Committee and social media manager. Mark also served on PPA’s Certification Committee that wrote the test that all photographers must take to become Certified Professional Photographers. June 2017, Mark was awarded PPA’s National Award in Houston Tx., the highest honor a PPA Affiliate can bestow upon a member photographer. His client list includes Texas Tech University, Huggies, Bell Helicopter, Pioneer Audio Systems, Tama Drums, PETA, Ford, Sherwin Williams, Daktronics, Proctor and Gamble, Taco Villa, Wells Fargo and many more.

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