80% of photographing people is psychology. 20% is the art and science of photography.
Cameras, lenses, lights and modifiers – these are things that photographers love but these are NOT what makes a great portrait or beauty shot. Photographing people for any reason is a relationship game and the gear must take a back seat to the interaction between you and your subject. Photographers routinely go out of their way to learn how to sell to their clients, but they don’t put the same effort into learning how to interact with their clients to get the desired results in front of the camera.
Together, we will take a deep dive through my entire process and I will share with you how I plan and execute a shoot. I’ll cover everything from shoot prep with my subjects and makeup artists and I will review lighting, shooting, communication and posing techniques and much more.
Joe Edelman is an award-winning Olympus Visionary photographer and photo educator!
His primary subject: Beautiful people!
His educational mission: To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs.
His work is featured frequently on well-known photography blogs including Fstoppers, DIYPhotography, PetaPixel, Lifehacker, ISO1200, Shutterbug and LensVid among others. His primary subject - beautiful people!
He is a regular guest on photography podcasts including This Week in Photo, Small Camera Big Picture, Shutters Inc. and Fotofacts.
His photographs have been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, Shape and Good Light Magazine to name a few. He has been called upon to complete assignments for both the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.
Joe has earned a reputation as a lively and popular instructor and lecturer at camera clubs, photography conferences and photography workshops across the United States. He is a frequent speaker at events like WPPI, PhotoPlus, ImagingUSA, Shutterfest, Out of Chicago, Carolina Photo Expo, FCCC, SWMCCC and numerous others. He has also served as an adjunct professor teaching about Creativity and Photography at Muhlenberg College in Allentown, PA and Northampton County Community College in Monroe, PA.