Using Light and Shadow to "Make a Difference"
What can you do in order to stand out from the many many people now claiming to be professional photographers? Do you lower your prices, increase what you deliver? How do you best compete? In the program follow along as Tony discusses the notion of finding ways to separate ourselves from the competition with quality. Quality of work, quality of marketing, quality of professionalism, quality of branding, and quality of service.
Tony has been a photographer, photographic educator, and an author his entire adult life. His photographic works have been featured in publications throughout the globe. While he has worked for some of the most discerning clients in the world, he is most proud being acknowledged and included in more than thirty-five photographic books by other photographers. Tony has photographed three U.S. presidents, The Millennium Summit Meeting of World Leaders at the United Nations, sports celebrities, almost 800 brides and grooms, and a handful of NASA astronauts. He is currently featured on www.ppa.com/edu as well as www.kelbyone.com and www.creativelive.com alongside the world’s leading photographers, instructors and authors. He is also a featured artist at www.epson.com in a segment called In Celebration of the Black and White Print. Videos with Tony on youtube.com with Profoto Lighting and Sekonic light meters have surpassed one million views as he explains lighting techniques to photographers throughout the world. Currently, Tony is the president of The Camera Craftsmen of America, a group of forty photographers worldwide.
Teaching almost exclusively about photographic lighting and imaging workflow, Tony passed a major milestone having taught more than 650 seminars and workshops. He has spoken in 48 U.S. states and numerous countries throughout the world including London, Glasgow, Dublin, Toronto, Vancouver, Mexico City, Australia, Italy, New Zealand, Dubai, Trinidad/Tobago, Germany, Sweden, and Nova Scotia. His Basic Studio Lighting book from publisher Random House (AmPhoto) back in 2000 has been popular worldwide and is the basis for numerous photographic college lighting courses as is the popular Nik Software: CAPTURED he co-wrote with Josh Haftel.
“Tony has inspired or trained many of the world’s leading photographers, and he’s also pretty stinkin’ funny….” -Bill Hurter, Rangefinder Magazine
In 2016 Tony released two new books with publisher Amherst Media called Light and Shadow, Location and Studio Lighting Controls and embarked on a fifteen-city workshop/lecture tour with Profoto in the USA market. Tony has written more than 150 articles in literally every major photographic magazine in the U.S., Japan, the U.K., and China. When asked what he is most known for, he says “being just about the biggest Beatles fan in the world.”
Special Awards and Recognition
1986 Texas Photographic Fellowship Degree
1988 ITVA Educational Photographic Director of the Year
1994 PPA Photographic Craftsman Degree
1995 WPPI Master of Photographic Excellence
1996 Brooks Institute Honorary Master of Science
1998 WPPI “Lifetime Achievement Award”
1999 PPA Approved Photographic Instructor
2005 United Nations’ Int’l Photo Council, “Leadership Award”
2006 PPA “National Award” given by PP of California
2006 SWPPA Fellow - London, England, UK
2007 San Diego Commercial Photographer of the Year
2007 Exclusive Member, The Camera Craftsmen of America
2008 San Diego Picture of the Year
2009 San Diego Picture of the Year
2011 National ASP Associate Fellowship, Educational Award Recipient of the Year
2014 PPA’s Gerhardt Bakker Award, Photographic Educator of the Year
2017 PPA's Helen Yancy Award of International Photographic Excellence